The global leader in gold detection technology and hand-held metal detector devices has announced the latest success in it’s Stop Counterfeits campaign. In a major Dubai police operation led by 1st lieutenant Khalid Abdulla Quraiban Al-Muhairi, counterfeit Minelab product with a potential market value of AED 5.9 million (US $1.6m) was seized from an apartment complex operating as a makeshift “factory.” It was revealed that counterfeit parts were assembled and packed at the apartment complex before being sold in the open market as premium Minelab GPX Series gold detectors. Those arrested at the scene and in the aftermath of the raid are now awaiting prosecution by the UAE authorities. Speaking in Australia, Minelab’s General Manager Peter Charlesworth stated, “Minelab, like many leading worldwide brands has had to develop innovative strategies against counterfeit manufacturers based in China that sell direct to our developing markets and through major hubs such as Dubai. Our customers want Genuine Performance that only Genuine Minelab product can deliver. We are committed to our strategies and this significant result in Dubai reflects our intent.”
Sheila Kelleher, General Manager of Minelab EMEA argued, “Customers across the world now have the opportunity to check if a GPX Series detector is genuine before they buy through our new SMS verification system. By simply texting the product’s serial number and the hidden code revealed by the security viewing strip to us, we will verify by text that you are purchasing Genuine Minelab product.” 1985 was the year that the first Minelab product was launched. For over 28 years, Minelab has been at the forefront of metal detecting design and innovation. The article points out that in recent years, Minelab’s market developement work with communities in Africa, Central and Latin America and the Asia Pacific region has helped them improve productivity in safety.